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MAD & Associates

The Company

Our Mission


Our aim is to become the prime partner for the operational and strategic development of select luxury brands in Asia. Our core values are:


Friendship we believe we work harder when we respect and trust each other

Knowledge understanding our environment, the people and cultures therein

Commitment a dedication to performance and delivering on our promises

Brand Management


To enhance the advantages of a direct retailer's relations by offering the benefits of a virtual local brand subsidiary providing logistical support, dedicated operational support and strategic brand management at optimum cost.


A novel "A la Carte" solution, allowing you to efficiently adapt your financial and human resources to ensure enhanced value and brand visibility

Recruitment Services


The explosive growth of economies and luxury in particular is putting a premium on attracting and retaining personnel at all levels. Thanks to the multidisciplinary nature of our MAD council, we are able to provide you with an alternative recruitment channel that is relevant and yet unusual in its unconventional approach.

Denis Martinet Managing Partner
Throughout his career, Martinet has partnered a number of established brands and witnessed first hand their travails. Rich with this experience he saw an opportunity to smooth some of these and offer novel services to bridge the gap between Western brands and Asian markets. Thus was MAD & Associates Limited founded in 2008.
Nicholas Hooper Managing Director | MAD & Associates Australia Pty Ltd
Nick Hooper heads MAD & Associates's Sydney office. Nick brings over 10 years retail and wholesale brand management experience in Australasia, most recently with Breitling and other notable luxury brands. Nick is a Sydney lad passionate about the watch industry, and his client's success'. He is especially MAD about Luxury, planes, motorbikes and all things mechanical.
Willow Chan Managing Partner I MAD & ASSOCIATES CHINA
Based in Shanghai, Willow Chan heads MAD & Associates China Limited. Willow has over 30 years experience in Greater China, during which he established an enviable record for successfully developing Swiss watch brands. Benefitting from a unique and extensive network, Willow brings an invaluable know-how in brand management, customer relationship management, market analysis, key account management, and sales and marketing strategy in what is a key and essential market for luxury products. When not touring the Middle Kingdom, Willow enjoys a glass of wine and a fine cigar, Cuban preferably.
Fabien Dutriaux led international luxury brand management, distribution development and animation for over 15 years (latest position as VP Sales for Arnold & Son). He brings his energy, passion and loyalty into every aspect of the job to build fair and long-term business relations on both wholesale and retail sides. Based in La Chaux-de-Fonds, Switzerland, MAD & Associates Europe SàRL is the perfect gate for your distribution all over Europe. When not extensively travelling to support your community on the markets, Fabien burns his remaining energy with various outdoor activities and loves to share with friends some good French wines with a true Swiss fondue!
Lean Ta Brands & Operations Director
With a wealth of experience in the luxury sector, Lean is responsible for managing the brand portfolio and operations for MAD & Associates Hong Kong. Her multilingual and cultural skills are invaluable in bringing the teams, the brands and the clients together. Lean genuinely enjoys traveling, especially discovering local street food specialities, which also gives her inspiration as she's a true cooking aficionado, much to the enjoyment of her friends and family.