MAD Company

The team and approach

Our Mission

Our aim is to become the prime partner for the operational and strategic development of select luxury brands in Asia. Our core values are:

Friendship we believe we work harder when we respect and trust each other

Knowledge understanding our environment, the people and cultures therein

Commitment a dedication to performance and delivering on our promises

Recruitment Services

The explosive growth of economies and luxury in particular is putting a premium on attracting and retaining personnel at all levels. Thanks to the multidisciplinary nature of our MAD council, we are able to provide you with an alternative recruitment channel that is relevant and yet unusual in its unconventional approach.

Mad Company

Denis Martinet

Managing Partner

Throughout his career, Martinet has partnered a number of established brands and witnessed first hand their travails. Rich with this experience he saw an opportunity to smooth some of these and offer novel services to bridge the gap between Western brands and Asian markets. Thus was MAD & Associates Limited founded in 2008.

Fabien Dutriaux

Managing Director, Europe

Fabien Dutriaux led international luxury brand management, distribution development and animation for over 15 years (latest position as VP Sales for Arnold & Son). He brings his energy, passion and loyalty into every aspect of the job to build fair and long-term business relations on both wholesale and retail sides. Based in La Chaux-de-Fonds, Switzerland, MAD & Associates Europe SàRL is the perfect gate for your distribution all over Europe. When not extensively travelling to support your community on the markets, Fabien burns his remaining energy with various outdoor activities and loves to share with friends some good French wines with a true Swiss fondue!

Nicholas Hooper

Managing Director, Australia

Nick Hooper heads MAD & Associates's Sydney office. Nick brings over 10 years retail and wholesale brand management experience in Australasia, most recently with Breitling and other notable luxury brands. Nick is a Sydney lad passionate about the watch industry, and his client's success'. He is especially MAD about Luxury, planes, motorbikes and all things mechanical.

Willow Chan

Managing Partner, China

Based in Shanghai, Willow Chan heads MAD & Associates China Limited. Willow has over 30 years experience in Greater China, during which he established an enviable record for successfully developing Swiss watch brands. Benefitting from a unique and extensive network, Willow brings an invaluable know-how in brand management, customer relationship management, market analysis, key account management, and sales and marketing strategy in what is a key and essential market for luxury products. When not touring the Middle Kingdom, Willow enjoys a glass of wine and a fine cigar, Cuban preferably.

View the other sides of MAD

MAD Blog

Our latest thoughts and experiences

MAD About Brands

MAD about luxury

MAD on the move

Our latest news and events


59F Erskineville Road 
Erskineville New South Wales, 2043 Australia

Hong Kong

T +852 2572 2386 | F +852 2572 2399 | Unit A, 19/F, Chinaweal Centre, 414-424 Jaffe Road, Hong Kong


T +86 215 435 6355 | 246 Anfu Road, Xuhui District, Shanghai, China 200031


T +41 32 534 93 11 | MAD & Associates Europe Sarl, Rue Numa-Droz 99, 2300, La Chaux-de-Fonds

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